Online search behavior is generally categorized by user intent into four types: informational (seeking knowledge), navigational (finding a specific site), commercial (investigating options), and transactional (ready to take action). Informational searches are the most common, accounting for over 55% of queries, while transactional keywords, though lower in volume, provide the highest conversion rates. Read a detailed breakdown at Semrush.
How to Do Keyword Research for SEO (Start to Finish) – Ahrefs
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