SEO character counts are guidelines used to prevent search engines from cutting off your content in search results. Search engines like Google actually measure text snippets in pixels, not characters. However, translating those pixels into character counts provides an easier, standard benchmark for content creators.
If your snippets exceed these pixel limits, they will be truncated with an ellipsis (…), which can hurt your click-through rates. Core SEO Character Limits
The table below outlines the ideal ranges for standard search engine result page (SERP) elements:
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